Message of Vice Chancellor

Message from Rector

 Mr. Kabera Callixte. Vice-Chancellor, UTB

Dear Readers,

 UTB has registered plenty of success and leaped various accolades such as Best SME in Tourism Sector for the year 2011 concluded by the recent RDB Business Excellence Awards.

Since turning into a university college in 2008, UNIVERSITY OF RWANDA TOURISM TECHNOLOGY AND BUSINESS STUDIES (UTB) has been weaving the Rwandan and Regional dream in capacity development in training manpower for Hotel, Tourism companies, Airlines, travel and tour companies, Business IT related companies, marketing and public relations offices, UTB is diversifying, learning facilities have been expanded, students and staff capacity increased and new programs that are focused on meeting market demand and needs of society have been approved. This expansion has also seen the opening of a new branch in Gisenyi. UTB provides and maintains an enabling environment for learners to develop values, attitude, skills and intellect by focusing on education and training so as to promote innovations, leadership, competence and professionalism. UTB is committed to educating and enriching students with entrepreneurial and communicative skills, expanding knowledge and promoting quality service to meet the world of the work and job creation.

UTB is a proud member of various regional and continental organizations like AHTSA (Association of Hospitality and Tourism Colleges in Africa), IUCEA (Inter-university Council for East Africa), AUPU (African Union of Private Universities), ATLAS (Association of Tourism and Leisure Education Worldwide), and UNWTO (United Nations World Tourism Organization), among others. UTB is also a member of the Rwanda Private Sector Federation, Rwanda Tourism Chamber and works closely with Rwanda Development Board. UTB holds the Chairmanship of the Rwandan Association of Tourism and Hospitality schools. These strategic alliances have enabled UTB to work within international and national frameworks and policies that relate to tourism, hospitality and IT industries.

UTB has also expanded his academic networks by signing the following MoUs and Partnerships for the sake of comparability, benchmarking and internationalization of its programs:
i.    Mount Kenya University (Thika, Kenya)
ii.    Air Travel & Related Studies Centre (Nairobi, Kenya)
iii.    Coach Africa (Kampala, Uganda)
iv.    International Business (IB) Burundi (Bujumbura, Burundi)
v.    Institut Supérieur d’Agroforesterie et de Gestion de l’Environnement (ISAGE) de Kahuzi-Biega (Bukavu, DRC)
vi.    Inholland University of Applied Sciences (Amsterdam, The Netherlands)
vii.    Vrije Universiteit (Amsterdam, The Netherlands)
viii.    Tumba College of Technology (Rwanda)
ix.    Kenyatta University (KU), KENYA
x.    University of Eastern London
xi.    Galilee Institute of Management

Training Programs
UTBoffers certificates, diplomas and degree programs in;
·    Hotel and Restaurant Management
·    Tourism and Travel Management
·    Business Information Technology
·    IATA/UFTAA  in Travel and Airports Operations
The degree curriculum of UTB is designed to suit the Industry professionals and personnel required in the Hospitality and Tourism Industry as well as Business Information Technology.

UTB Diploma and Certificate programs are geared to train and prepare students to gain real word experience and expertise in their field of study. Vocational training programs are slowly being championed by the Ministry if education because of its importance in enabling students gain hands on skills which would be relevant for the labour market.
UTB remains focused to the needs of the future employers and labour market so us to embark on training that is appreciated by the employers in the tourism industry and raise the levels of service in terms of customer care for Rwanda.

UTB market position
UTB is targeting the following objectives in coming five years:

1)    To strengthen UTB’s information systems  and management capacity,
2)    To strengthen  the capacity of the academic staff  to deliver quality teaching and learning ,
3)    To improve the Competence- Based learning and  the quality and relevance of the study offer,
4)    To strengthen the  research capacity and the delivery of quality services to the sector and society,
5)    Establish UTB as a strong actor in the Hospitality and Tourism sector, as well as in the ICT through consolidated national and international networks and partnerships.
6)    To strengthen industrial attachment locally, regionally  and internationally  for enhancing comparability of study offer and integration in the regional and global market labour
7)    To strengthen entrepreneurship skills and Business Development for UTB Graduates by creating business incubation centers in the study on offer to enhance business development, innovation, hands-on-skills for job creation and poverty reduction.
8)    To start distance learning to facilitate potential students who are located in different provinces of the country and in the neighboring countries

By implementing the above objectives, UTB seeks to be among the top three institutions of higher learning in terms of number and quality of its graduates.
Competitive environment
UTB’s location in Kigali city and Rubavu District makes it a prime recipient of the bulk of students from big employers and many of the two cities residents but the college does not have the capacity to reach the rest of the country. Distance learning will be implemented to curb this situation while at the same time; quality teaching and learning will continue to be emphasized.

 

UTB marketing and branding

School visitation, advert on radio, television and news papers, brochures, participation in expositions, exposure of our graduates in different places on industrial attachments and its ALUMINI will be used to market its programs. As we offer unique and competitive market oriented programs, UTB will remain a stronger actor among other higher learning institutions.

Business growth strategy

The following 4 strategic business growth will be pursued by UTB:
·    Teaching and learning- to gain a regional and international reputation for excellence in teaching and quality of graduates.
·    Research and enterprise- build a regional reputation for excellence in Hospitality, Tourism and IT research and become a major contributor to the knowledge-based economy.

  •  Corporate image –To achieve a clear profile and reputation for the University’s corporate identity and mission.
  •  Leadership and management- to build a culture of leadership that stimulates and supports our staff and students, supports academic and enterprise activities, enhance and redirects resources to achieve these aims.
    Market strategy
    The following market strategies will be pursued for UTB to continue to stand competitive and relevant to its stakeholders:
    ·    Regularly review curricula to make them relevant to the needs of  the industry
    ·    Adjust academic programs to benchmark them to international standards and the
    expectations of the growing market
    ·    Train graduates in basic and lifelong skills that make them more competitive and
    industry-ready
    ·    Introduce new academic programs and increase student enrolment
    ·    Maintain a culture of academic excellence by supporting and rewarding deserving
    students
    ·    Expose students to issues of social responsibility and help develop their full
    potentials
    ·    Value field trips, emphasize the acquisition of hands-on experience and impart
    communication and soft skills in the world of the work
    ·          Promote and encourage a reading culture among students
    ·    Form linkages with regional and international sister institutions of higher learning
    ·    Support research towards cutting edge knowledge and disseminate research
    findings
    ·          Recruit outstanding and quality academic and administrative staff and retrain those
    in service
    ·          Adopt such student-centered approaches as competence-based learning (CBL) and
    ·           project-based learning (PBL)
    ·           Graduate full blown and competitive students
    ·           Increase the number of female staff and students
    ·           Embrace best practices in higher education such as peer review mechanisms,
    internal and external moderation, linkages,    tracer study, performance contract,
    etc.
    If we need to fulfill our dreams and aspirations of becoming a centre of Excellence for this dynamic and fast-paced industry, we need to provide strong leadership abilities, a solid academic base and keep improving customer care and practical training to our graduates. That is where UTB aims to be together with all our students, staff and partners. Our graduates must be prepared to be ready and responsive to the World’s Fast Growing Industry!

We wish you a warm welcome and a pleasant and successful study at UTB!

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